Benefits: Learn how to develop your personal brand.
So That You Can: Use it to create the opportunities that will unlock your dream life.
Go From Inspiration to Action With the Worksheet Below!
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Unlock Your Dream Life: Focus on Your Personal Brand
Branding is something only businesses need to be concerned about. Right? Because branding is all about eye-catching logos, viral taglines, and those earworm jingles that we find ourselves singing involuntarily. Isn’t it?
No! All of those things are a part of branding, but that’s not where branding ends. In fact, you have a personal brand, whether you realize it or not. And, developing your personal brand could be the key to unlocking your dream life.
Yes, I know that last statement may sound a bit sensational, but I’ve come to this realization after Deliberately Thinking about it quite a bit. I’ve been absorbing branding-related content and noodling branding ideas around in my head because I’m working on stepping The Expectation Gaps’ branding game up a notch.
And, after all of this absorbing and noodling, I still haven’t figured out what direction I want to go with The Expectation Gaps’ branding. 😂 But — I did figure out how to focus on developing a personal brand. And, I figured out that doing so will unlock opportunities that will help you create your dream life.
That’s what I want to share with you today! Because you deserve to Stop Settling for good enough and Start Living the fulfilling life you were meant to live. And the more tools you have to tackle this feat, the better. So, let’s get into it by discussing:
- What branding is and, specifically, what personal branding is.
- Why branding is important; the role that it plays in our everyday lives.
- And, last but not least, how you can develop your personal brand.
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But First . . . Let’s Define “Dream Life”
What do I mean when I say “your dream life”? That’s kind of an important thing for me to explain so that we can develop our personal brands with intention. After all, it’s our Why for going through this branding exercise to begin with.
To learn a bit more about what a Why is, click here.
I’m not talking about days filled with sailing on your yacht to your private island, while being served the finest wines by cabana boys (or girls). Although, I guess that does sound pretty good 😄. However, this hedonic happiness isn’t going to lead you to the fulfilling life you were meant to live, as we discussed in this post: The Secret to Happiness: Let Go of the Desire to Be Happy.
No, the dream life you want to unlock will look something like this:
- You will intentionally work toward a meaningful goal every day.
- You will surround yourself with green flag people who make you a better person just by being around them.
- You will not only have the respect of your peers, you will have the self-respect it takes to push through The Expectation Gap and realize self-actualization, i.e. your full potential.
- And, above all, you will have attained eudaimonic happiness — the kind of happiness you realize when you live up to, rather than shy away from, your full potential.
Now that sounds like a dream life to me! How about you? Yes!? Then let’s keep going.
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What is a Personal Brand?
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(Personal) Brand Touchpoints
Why Is Your Personal Brand Important?
How to Develop Your Personal Brand
Time to Bring It Home
Only Have 1 Minute
Sources & Inspiration
Maslow article:
Maslow’s Hierarchy of Needs, Saul McLeod, Simply Psychology, updated 2018
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs, posted to YouTube by Philip VanDusen on 12.11.17
Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley, posted to YouTube by TEDx Talks on 5.05.17
The Personal Brand of You | Rob Brown | TEDxUoN, posted to YouTube by TEDx Talks on 1.03.14
3 Minutes Of Pure Branding Gold By Brian Collins, posted to YouTube by The Futur on 8.14.18
A Beginner’s Guide to Branding Your Business, posted to YouTube by GoDaddy on 5.21.19
Personal Branding in the Age of Social Media: Dave Carroll at TEDxHoboken, posted to YouTube by TEDx Talks on 9.07.13
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